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Irresistible Offer
Injury and physical pain to get back into confidence in your body and play and move again Continue to work with you until your feel safe and confident in your body
They want that outcome:
- or in health: Get back to movement and play!
A helpful question: How many “no’s” are you willing to take until you get to your “yes”
If you’re not back to play and movement in 8 weeks then I’ll give you a complete refund without any questions asked
Rajie: “You are a 30 year old guy who got injured and wants to get back into action” and is thinking of getting back into action
I help people who are stuck in physical injury use mental fitness to trust their body again and get back to movement and play Offer: “Do you know someone who fits this description?”
Know what I want? And I know what’s next?
Focus on outcomes and remove the risk
Thoughts on please don’t tell:
- Would love to have that kind of word of mouth
- Surprise and delight
- You just get a lot of fun stuff
I think removing the risk makes it really easy to do
- No brainer decision to grow
- time bound
I saw a person online complain about pain
What would I like to offer them That will cost them nothing
6 weeks to mental fitness for injury 15 minutes a day 1 hour pre-recorded webinar from Shirzad (on mental fitness) 1 hour a week live with Coach Javier (on the body and the mind)
My videos to start you out
Once you’re cleared by your physio, my expertise is on keeping you safe, strong, and empowered. When you’re ready, you’re going to want to trust someone to help get you there. I care. I have experience. And I’ll be here each step of the way with you.
Remember, their fear is getting hurt again. However, if they’ve been cleared, the real struggle and/or fear is getting reinjured again. Let them know that you got them.
Balance, empathy with conviction that you’re the right person. And, after a while, if they don’t trust that, move on. Like a cute girl at a bar. Chase a little and then maybe at some point it’s just not right girl.
Worksheet
Step 1: Define Your Service (What You Do). List 5 different ways you could describe the kind of service you provide:
Step 2: What Makes Your Service Valuable? (Why Should Your Tribe Care?)
List 5 ways you solve the different problems, fears & desires that your ideal customer shares. (HINT: This is about the needs of your ideal customer, NOT what it is that you do. This is what makes what you do valuable):
- _________________________________________________________________________________ 2. _________________________________________________________________________________ 3. _________________________________________________________________________________ 4. _________________________________________________________________________________ 5. _________________________________________________________________________________
Step 3: If Possible, Remove the Risk. What are 5 ways you could remove the risk of your ideal customer buying from you? (NOTE: you do not have to do any of these, this is simply an opportunity to explore, look and discover what’s possible):
- _________________________________________________________________________________ 2. _________________________________________________________________________________ 3. _________________________________________________________________________________
Irresistible Offer
Irresistible Offer
- _________________________________________________________________________________ 5. _________________________________________________________________________________
Step 4: Make It REALLY Juicy. This is your opportunity to play with what aspects make this offer appealing. How are you doing more than your ideal customer could reasonably expect from you?
The Current Situation of my Ideal Customer (Their struggles, challenges, issues, etc.) :
Their Desired Outcome (What they truly want more than anything):
What Makes My Offer Irresistible (What’s more than they could reasonably expect?):