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Define your ideal customer

Here’s a great idea for thinking about my customer

The Bullseye: One ideal customer One ring out: A niche - the tribe that person is in And another ring out: Other tribes that I have the skills to work with

Feb 08 2023

A visualization of my ideal customer

She want to just move and get on with her life. She’s tired of feeling pain and having to build her life around it. It’s just so exhausting. So she hopes she can get back to work. To travel without having to worry about her health. Just to be able to enjoy herself. And not have to worry about her body.

“I miss being pain free. I miss not having any fear at all. I love spending time with friends. I actually love my work. I find it interesting and it keeps me motivated also.""

Maybe even go to the gym, wouldn’t that be nice. To do some real workouts that I enjoy and that keep me happy. Just to not have to worry anymore. That would be great

Did your Physical Therapy end with a whimper and not a bang? Did it feel like you were relying on the Physical Therapist to feel better and safe Like you only felt safe in the PTs office?

Name: Rosy Adriano Top Saboteurs: The judge for sure

  • Add in hyper vigilant? pleaser?
  • Restless

Known Triggers: Work and Stress

Occupation: Does product management

Age: 30

Living In: Makati Philippines

Gender: Female

Education: College Degree

Accomplishments:

Interests / Hobby:

Annual Income:

  • $20000

Get Their News:

Fears / Concerns:

Historical Challenges:

Married?

  • Nope

Children? #?

  • No children

Coaching Need:

Deep Desire:

  • To be happy and to live their life

Notable Concerns:

Tipping Point to Want Coaching:

  • Just tried of being in pain

Where do they hang out?

Where do they get their information?

What are their challenges and frustrations?

What are their goals & priorities right now?

What brands do they like?

What is their preferred form of communication?

What phrases and exact language do they use?

What is their budget?

What does a day in their life look like?

What makes them happy?

  • Doing their hobbies and spending time with friends

A visualization of my ideal customer

It’s someone like Rosy.

She want to just move and get on with her life. She’s tired of feeling pain and having to build her life around it. It’s just so exhausting. So she hopes she can get back to work. To travel without having to worry about her health. Just to be able to enjoy herself. And not have to worry about her body.

“I miss being pain free. I miss not having any fear at all. I love spending time with friends. I actually love my work. I find it interesting and it keeps me motivated also.""

Maybe even go to the gym, wouldn’t that be nice. To do some real workouts that I enjoy and that keep me happy. Just to not have to worry anymore. That would be great

Did your Physical Therapy end with a whimper and not a bang? Did it feel like you were relying on the Physical Therapist to feel better and safe Like you only felt safe in the PTs office?

Name: Rosy Adriano Top Saboteurs: The judge for sure

  • Add in hyper vigilant? pleaser?
  • Restless

Known Triggers: Work and Stress

Occupation: Does product management

Age: 30

Living In: Makati Philippines

Gender: Female

Education: College Degree

Accomplishments:

Interests / Hobby:

Annual Income:

  • $20000

Get Their News:

Fears / Concerns:

Historical Challenges:

Married?

  • Nope

Children? #?

  • No children

Coaching Need:

Deep Desire:

  • To be happy and to live their life

Notable Concerns:

Tipping Point to Want Coaching:

  • Just tried of being in pain

Where do they hang out?

Where do they get their information?

What are their challenges and frustrations?

What are their goals & priorities right now?

What brands do they like?

What is their preferred form of communication?

What phrases and exact language do they use?

What is their budget?

What does a day in their life look like?

What makes them happy?

  • Doing their hobbies and spending time with friends